Project Description

That's Amore is a social and dating app that allows users to see their “pizza-compatibility” once they match with another user. If the other user accepts your offer to meet up, the app will find locations where you can find a pizza conveniently nearby both parties (that has the type of pizza you both like!).

"When the moon hits your eye
Like a big pizza pie, that's amore"

-Dean Martin

User Research

Building an Empathy Map
In order to understand common challenges people face using a dating app, I created a survey that was sent out through social media to understand the frustrations people experience during the dating process. 

Here is what I learned:

Could you describe your experience with dating apps?
"I haven't been on one in 4 years, but I mostly used OkCupid (1 Tinder date, 1 or 2 Coffee Meets Bagel). Mostly I approached it as a fun way to meet people and have interesting experiences that may or may not lead into anything romantic. I got a lot of stories, had a lot of fun, and I did end up meeting my first Boyfriend on OkCupid."

What would make your experience enjoyable?

"I think I know the concept of modern dating apps where you swipe, but connecting to people via a compatibility % would make me feel better about the whole thing. Like it’s actually connecting me with people I have things in common with and not me just selecting people based on how attractive they are."

What challenges do you face when setting a date through chat?
"When no one made the first move to suggest a date idea/time or when a conversation just dropped seemingly without good reason."

Through my findings, I was able to pinpoint:

-The age range of the average user is 25-45

-The average user lives in a metropolitan city

-There are an equal amount of males and females who have used a dating app.


With the data that was collected, I was able to create persona boards to better understand the user.

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Defining the needs

Based on my findings:

-People want to feel safe when using a dating-app.

-They want to know they aren't being catfished.

-They want to have interesting and fun experiences when on a date.

-Potential matches should already have things in common to be able to start up a conversation. 

-People are frustrated with the back-and-forth awkwardness of planning an initial meetup.

Getting to that first date is a big step, and the process can stop a potential relationship in its tracks before it even gets started. That’s Amore solves that problem by using pizza preferences as an immediate conversation starter — then, it finds a safe and yummy location both parties can agree upon for a first meet up. That way, matches don’t have to argue about those awkward details, and instead can argue over whether or not pineapple belongs on a pizza!

User Flow

After garnering enough information, I designed a user flow to determine how a user would navigate through the app.


Wireframe Sketches

With a better understanding of the user flow, I created a series of sketches and integrated them into a tappable prototype app with simple functionality. This helped me to determine the flow of the user to get to their end goal (finding a date...and a pizza!)


High-Fidelity Prototype

After testing the early prototype, the next step was to design the look and feel of the app using Adobe Software. Lastly, to test the prototype using Adobe XD.

Style Guide


The logo needed to capture the two key features of the app: Love and Pizza. By combining two universally known symbols (a heart and a slice of pizza), the “pizza-heart” came to fruition. A modern, minimalistic design helps to simplify brand awareness.


Project Details


Flucero Designs

Project Date: 

January 2019 - December 2019

Project Category:



Brand Identity, Mobile App Interactive Prototype