Company Description

Sam Marcel is a cosmetic brand boasting 100% vegan, cruelty-free, gluten-free and paraben-free products. Sam Marcel lives by the motto that art and beauty can change the world.

Package Design

Using the existing logo and die-cuts provided by the manufacturer, I designed a clean and luxurious look for the brand’s packaging. By incorporating beveled gold lettering and black velvet boxing, Sam Marcel’s mission statement shines through. The gold lettering on the products themselves impart an inviting opulence.


Following the sophisticated aesthetics of the Sam Marcel brand, I designed impactful magazine advertisements to promote a stylish and modern take on luxury and beauty.

Project Details


Sam Marcel

Project Date: 

December 2016-November 2019

Project Category:

Branding/Package Design/Advertising


Package Designs, Magazine Ads, Advertisement

©2021 by Fabian Lucero