Hidden Key is a video production company that works with clients to realize their vision both from the ground up or in the post production realm.
Hidden Key had created the existing logo in-house, but the company had outgrown the sketchy aesthetic and was looking to create something more corporate, modern, and professional. The client had also drawn hand-lettered text as part of the logo, which they expressed was begging for an update. I used the original design to find a unique font that still worked with the brand. As far as the logo goes, incorporating hard lines and sharp corners achieved a minimalistic and almost futuristic look.
A beach motif strung everything together, as the logo itself was inspired by the Pirates of the Caribbean movies, which was paramount in the company’s pursuit of a career in film. The business card is unique — like the brand itself — in two ways: it’s an unusual square shape, and has embossed gold on both sides.
January 2017-March 2017