Company Description

Hidden Key is a video production company that works with clients to realize their vision both from the ground up or in the post production realm.

Logo

Hidden Key had created the existing logo in-house, but the company had outgrown the sketchy aesthetic and was looking to create something more corporate, modern, and professional. The client had also drawn hand-lettered text as part of the logo, which they expressed was begging for an update. I used the original design to find a unique font that still worked with the brand. As far as the logo goes, incorporating hard lines and sharp corners achieved a minimalistic and almost futuristic look.

Business Card

A beach motif strung everything together, as the logo itself was inspired by the Pirates of the Caribbean movies, which was paramount in the company’s pursuit of a career in film. The business card is unique — like the brand itself — in two ways: it’s an unusual square shape, and has embossed gold on both sides.

Project Details

Client: 

Hidden Key

Project Date: 

January 2017-March 2017

Project Category:

Branding/Business Card

Deliverables: 

Business Card

©2020 by Fabian Lucero